Patanjali enters cow milk business; eyes Rs 1,000 cr sales next fiscal

Baba Ramdev’s Patanjali Ayurved Thursday announced its entry into the cow milk segment by launching cow milk and milk-based dairy products, targeting sales of around Rs 1,000 crore by FY2020.

The Haridwar-based firm has also ventured into packaged drinking water, frozen vegetables, cattle feed without any urea, and solar panels in a major product offensive.

Patanjali would supply cow milk in the markets of Delhi NCR, Rajasthan, Mumbai and Pune areas of Maharashtra with a network of around 56,000 retailers, dispensing around four lakh litres milk on daily basis.

“We are aiming to have a business of Rs 1,000 crore by next fiscal. This fiscal, we would have a business of Rs 500 crore,” Baba Ramdev told reporters at the launch here.

The company has a target to touch daily sales of around 10 lakh litres of cow milk by FY2019-20, he added.